The Internet levels the playing field, making it possible for businesses of all sizes to compete. But many business owners, newly empowered with this ability, either forget or fail to understand what’s needed in order to sell high-ticket items online.
What’s Meant by “Promotion” and “Attraction”?
// Andrew Lehrfeld // Internet Marketing, Mindfulness No Responses
We have all heard the word “promotion” used in business — an advertisement in a magazine and an email campaign are both examples of promotion. Is there any other way to get people interested in the products and services that we sell apart from promotion?
Pinning Down the Right People
// Andrew Lehrfeld // Internet Marketing, Mindfulness, Salesmanship No Responses
Pinning down the right people to work with can be a real challenge — whether you are looking for a vendor/provider or an employee/freelancer, you want someone who fits the definition of the word “partner”. Working with partners helps ensure that everyone’s goals are the same.
- logo design
- online presence
- press releases
- search engine results
- social media
I have a background in Sales and Marketing. My first job after college was at a New York City ad agency. I know a lot about marketing products and services to businesses and individuals. I know what makes people "tick".
WEB & SOCIAL
I began making websites when the Internet was brand-new. I added pay-per-click advertising and social media because that's important now. I study Internet marketing and stay on the bleeding-edge of what works.
A lot of the time, I wear black — black shirt, black pants, black socks, black shoes. Black, black, black. I'm just trying to blend in. I'm not good at buying clothes, so mostly people make those decisions for me.
I love my clients and I want them all to succeed. I only work with clients I like. I've tried working with others, and it just isn't worth the effort. I find that the best people in life are a pleasure to work with!