W e are all marketers. No matter what industry or profession we are in, each of us must market ourselves and our businesses. Marketing on the Internet includes developing an effective website. Each page of your website should focus on a singular topic. And because search engines are the primary way that people find websites, we must understand how to market our web pages to the search engines. (more…)

Every business owner needs to consider whether or not Facebook and Twitter belong in their marketing mix.

But there’s a “secret” benefit to utilizing both of these social media tools that most business owners know absolutely nothing about: Facebook and Twitter are essential in communicating during an emergency. (more…)

To create a perfectly-timed email autoresponder, look to nature. That’s right — look to nature. Because nature tends to get things right (it’s people that mess things up!). (more…)

As we prepare to launch another new website and Internet presence project this month, I am reminded about the concept of “buyer personas”. Understanding the concept of buyer personas will enable you to deliver the right message to your ideal prospect. (more…)