Last week, I had the pleasure of having lunch with a very talented and accomplished public relations expert who was telling me about her years of work for Fortune 500 firms and agency experience at Ogilvy & Mather, one of the top advertising agencies in New York. Having myself started at a small ad agency, I can tell you that I was impressed by her resume and experience. Public relations firms have always played a big role in the success of companies both large and small, and I’ve hired several throughout my career. (more…)

Last week, I met with someone who’s helping a local preschool in my town grapple with the question, “Why aren’t we getting new clients?”. The owners of this preschool are longtime area residents, their backgrounds are in education, and in fact their preschool looks terrific when you go for a visit. So why are the owners having difficulty getting new clients? (more…)

A few years ago, a friend and I were discussing a popular restaurant chain. The restaurant’s slogan was “Steaks, Seafood, Salad”. (more…)