• How to Promote a Unique Product Using Internet Presence Marketing

    Can the Internet be used to promote a unique product? I first met the owners of 17th Century Suds about five years ago on a visit to Ithaca, New York. Andy and Wendy Ives own a small company that manufactures organic soap and body care products. (more…)

  • What is “Do It For Me” Marketing?

    While calling on a business owner some years ago and attempting to explain the importance of online marketing to him, the business owner said, “Can’t you just do it for me?”. He was reacting to my description of all of the things that would need to be done correctly in order to successfully market his business online. “We don’t have the time to do any of this!” he said. (more…)

  • Westchester Business Expo Attracts Over 1,800 Attendees

    The Westchester Business Expo, an annual exhibition and mixer sponsored by the Business Council of Westchester, attracted more than 200 exhibitor companies and 1,800 attendees at the Rye Town Hilton on Thursday, March 20. Attendees were able to learn about a vast array of products and services offered by the area’s premiere companies and vendors, across a broad range of industries ranging from Information Technology to Hospitality, Restaurants, Education, Career Opportunities, and more. (more…)