• Do Google Reviews Matter for Small Businesses?

    As the owner of a small business, you may ask yourself, “Do Google reviews matter?”. Well, let’s face it — in this day and age, Google is very often the first point of contact between a prospective new customer and a business. If you want to find a business nearby, if you’re planning an upcoming trip, or if you need to look-up a forgotten phone number — we all type keywords into Google to help us find what we want to know. “Googling” has completely changed the way consumers get the information they need. (more…)