Have you ever heard the expression, “People do business with people; they don’t do business with companies”?
It’s true — it is human nature to want to form a connection with another individual. (more…)
Marketing is the process of influencing how people feel about you, your company, and your brand. So you can tell your marketing is working when you perceive changes in people’s beliefs or in the things they do (actions they take). (more…)
Pay-Per-Click (PPC) advertising has been hugely successful for many businesses since it was first introduced years ago — someone searching for the product or service you offer types what they’re looking for into Google, one of Google’s partner websites, or another search engine altogether, and your ad can appear prominently on their screen. (more…)