What exactly is the difference between digital marketing and advertising, and when is it appropriate to use each?
To illustrate the difference, let’s first define “marketing” and then “advertising”. (more…)
Pay-Per-Click (PPC) advertising has been hugely successful for many businesses since it was first introduced years ago — someone searching for the product or service you offer types what they’re looking for into Google, one of Google’s partner websites, or another search engine altogether, and your ad can appear prominently on their screen. (more…)
One answer is, “When you find yourself responding via email to your clients’ questions.” Most of my clients don’t have the time to blog themselves (they’re too busy taking care of their customers), so they leave blogging and content creation on their websites to us. But for those who prefer to write their own content, I often tell them to write about whatever it is that your clients are asking you at the moment. (more…)
Many readers of this blog know that I began my small business about two years ago, after having lost a job in the IT industry that I’d had for 12 years. Starting a small business any time is hard, but starting one when you no longer have an income is almost impossible. How do you afford to do the things necessary to grow a small business? How do you hire people to help with the work? How do you advertise to get the word out? (more…)
As the owner of a small business, you may ask yourself, “Do Google reviews matter?”. Well, let’s face it — in this day and age, Google is very often the first point of contact between a prospective new customer and a business. If you want to find a business nearby, if you’re planning an upcoming trip, or if you need to look-up a forgotten phone number — we all type keywords into Google to help us find what we want to know. “Googling” has completely changed the way consumers get the information they need. (more…)
This morning, over coffee with my friend Casey Hart from Informer Messages, we got to talking about how we spend most of our time each day — a fitting discussion, because today marks the two year anniversary of the end to my commute to work on Long Island, and it was one year ago that I first met him. (more…)
Internet Presence for Small Business is a marketing strategy that allows companies to compete with one another by leveling the playing field for all. When small businesses leverage Internet presence, they can more easily be found by people who are looking for the products and services they provide, and they will be more likely to convert these individuals into clients or customers of the business. Internet Presence for Small Business enables small companies to compete with larger ones. (more…)
This week, I’d like to tell you about two clients – both of whom I admire very much – whose views on Internet presence could not be more opposite.
Understanding the differences in their ways of thinking reveals why some business owners are seeing the rewards of online marketing while others “don’t get it”. (more…)